THERMODIEM PRESS KIT
====================

Free to use for editorial coverage. No permission needed.
About 24 MB, most of it video.

CONTENTS

  fact-sheet.pdf           One page. The facts, the seven states,
                           how the engine works, and the film links.

  icons/                   App icon, 1024 / 512 / 180 / 120 px PNG.
                           1024 is the App Store size.

  logo/
    thermodiem-mark-light.svg   Mark for light backgrounds
    thermodiem-mark-dark.svg    Mark for dark backgrounds
    thermodiem-mark-1024.png    Mark as a square icon
    thermodiem-lockup-light.png Mark plus wordmark, light
    thermodiem-lockup-dark.png  Mark plus wordmark, dark

  trailer/                 The films and their poster frames. This is
                           most of the kit's 24 MB.

  live-activity/           Dynamic Island compact and expanded, the Lock
                           Screen Live Activity card, and a full Lock
                           Screen at 1290x2796.

  carplay/                 Simulated CarPlay screens, dashboard widget
                           and full screen, widescreen (1920x720) and
                           standard (800x480).

  screenshots/             Seven iPhone screens at 1290 x 2796,
                           one per state, plus three Apple Watch
                           screens at 410 x 502.

  widgets/                 Widget tiles. Seven square tiles, one per
                           state, plus a medium and an extra large.

USING THE LOGO

  The mark is the temperature scale with a pointer on the live state.
  Do not recolor the bands, they carry meaning. Keep clear space of at
  least the height of the bar on every side. The wordmark is set in
  Anton and closes up as one word, ThermoDiem, never Thermo Diem.

THE SEVEN STATES, COLD TO HOT

  much cooler       #7C5CE6    9F or more cooler
  cooler            #2E9BFF    4 to 9F cooler
  a little cooler   #5FD2F2    1.5 to 4F cooler
  about the same    #BBBBC0    within 1.5F
  a little warmer   #FFD60A    1.5 to 4F warmer
  warmer            #FF9613    4 to 9F warmer
  much warmer       #FC4438    9F or more warmer

FILMS

  trailer/                         The current films and their poster
                                   frames. H.264 with audio.

  Archive film    youtube.com/watch?v=At79vVxwF7I

  Note for reviewers: the archive film is from 2014 and shows the
  original interface. The idea and the seven states are unchanged, but
  its typography, color, logo and app icon are all superseded. Use the
  current films and the screenshots in this kit for anything visual.

ATTRIBUTION

  Weather data provided by Apple Weather.
  Apple, Apple Watch and Apple Weather are trademarks of Apple Inc.
  Data sources: weatherkit.apple.com/legal-attribution.html

APP STORE

  https://apps.apple.com/us/app/thermo-diem/id912968904

CONTACT

  thermodiem@gmail.com
  @ThermoDiem

  Review copies, interviews, or a screenshot in a state that is not
  in this kit: just ask, they are generated and quick to produce.
